Top 5 Social Apps Performance on Unified Platform in Ireland Q4 2024

In the fourth quarter of 2024, the social app landscape in Ireland saw varied performance across the top platforms. According to data from Sensor Tower, these trends provide a snapshot of user engagement and revenue generation.

TikTok - Videos, Shop & LIVE generated a consistent increase in weekly revenue, peaking at around $129K in mid-November. Downloads fluctuated, with a notable spike to 14.6K in the week before Christmas. Meanwhile, active users remained robust, climbing to approximately 873K by the year's end.

Grindr - Gay Dating & Chat experienced a steady revenue trend, closing the quarter at roughly $22.7K. Downloads saw a gradual rise, reaching a peak of 570 in late December, while weekly active users showed a slight dip, ending at 11.9K.

Instagram recorded a slight revenue increase mid-quarter, with a peak of $12.2K in November. Downloads saw a surge to 8.9K in the week of December 23, and active users remained stable, closing December with 804K users.

Tango- Live Stream, Video Chat showed fluctuating revenue, peaking at $4.8K at the end of December. Downloads decreased towards the end of the quarter, while active users reached a high of 2K in the final week.

Lastly, Facebook saw stable revenue, peaking at $5.6K in early December. Downloads varied, with a notable jump to 8.4K in the week of December 23. Active users remained strong throughout the quarter, closing at 993K.

For more detailed insights, visit Sensor Tower.